"Make every moment count"

Let’s start again with the simplicity of the small things, let’s take things back from here and there, let’s get back to living every moment in full. The curtain of glamour rises on the new Liu Jo advertising campaign, an ode to life, an invitation to enjoy every moment that has led us to reflect on and savour the most authentic essence of existence, like never before.

Let's live! Viviamo!

At the centre, the faces of four international models - Alanna Arrington, Myrthe Bolt, Karlijn Kusters and Raquel Brito - immortalised fully in their carefree state through the lens of Charlotte Wales. Unique and unrepeatable moments, punctuated by free movement full of charm, a casual dance that seduces, a spontaneous rising, the sweetness of dreaming with your eyes open.