Finally, a little relaxation. In the background, some of the most exclusive destinations of the Mediterranean coast, a picture of a glamorous summer experience, revealed through the different personalities of various top influencers: Alex Riviere, Veronica Ferraro, Mandy Bork and Sonia Lyson unveil their idea of a holiday amidst cover shots and the impalpable lightness of the Liu Jo summer collection.

Recycle your denim

Concrete actions, for a better future. “Recycle Your Denim”, Liu Jo’s new green project that gives your old denim a second life, was created along our path towards environmental sustainability. Set change in motion and participate in the initiative by bringing models you no longer wear to stores. Be better, do better.

Maxi Wonder

A new interpretation of contemporary style, a magnetic mix of overwhelming energy and catchy details. Liu Jo Maxi Wonder sneakers welcome in the hottest season with glitter prints, bright colours and all the comfort of an XXL line. Maxi sole, maxi glamour.

Denim Guide

From iconic models to the maxi volumes of palazzo jeans, indigo canvas reveals its glamorous identity with new fits and exclusive details. Your new denim, your statement of style.

Liu Jo Smartwatch

Liu Jo Luxury is offering a sneak peek at its first smartwatch and exclusive wireless headphones. Two new iconic products which combine design and innovation to perfection, giving your daily adventures a lively twist. Always connected, always by your side.


Magnetic and kaleidoscopic, the "J" factor is revealed through the faces of Abby Champion, Ajok Madel and Zuf Capelli: the three iconic models in Liu Jo's new SS21 campaign. Behind the lens of photographers Mert & Marcus, the three stars reveal the brand’s glamorous essence through their #Jfactor. Jo, Jeans, Joy.

The Green stylosophy

Season after season, the brand evolves in an ecological direction, focusing on its most iconic collections: firstly Liu Jo Better Denim, the brand's special eco-friendly denim proposal, and now with reinterpreted textile bags and accessories in a green key.

What’s your J Factor?

Passion, glamour and self-confidence. Every woman has something beautiful which reveals a multifaceted universe of values and emotions - the #JFactor. An inimitable trait that guides her choices, even in terms of her look.


A bag, a gift, two friends united by a unique, unrepeatable bond. Because being best friends means sharing laughter, emotions and - yes - even the same bag. Liu Jo plays with this female complicity with #BagFriendsForever, the concept that reveals the brand's new It Bag with innovative videos and content.