LOVE THE PLANET
Through its environmental vision, heralded by the #BetterTogether manifesto, Liu Jo embraces and enhances the prior issue of sustainability, sharing its commitment to safeguarding our ecosystem and the desire for a healthier and better future. Because there's no more time, because now is the time to act! This is the belief behind RECYCLE YOUR DENIM, a circular economy project aimed at raising awareness in the community and promoting effective, and necessary, practises to help minimize the impact of fashion on the planet.
Be better, do better
Liu Jo's commitment goes further than that. The path towards sustainability is full of nuances that also involve the support to people in need. For this reason, the denim garments collected in our stores will be transformed into new products thanks to the collaboration with the social cooperative QUID, an ethical and sustainable fashion organization committed to the inclusive employment and redemption of women from the most fragile groups. Together, to give our best.Discover the collection