MAIN COLLECTIONS & LICENSES

An iconic category that merges femininity and comfort with a primary promise of effortless everyday style. An iconic collection that ranges from the much-loved skinny jeans to the latest on-trend fits, carefully considering every cut, every texture and every wash. The collection's must-haves also include the Better Denim designs driven by the dialogue between fashion and sustainability.

Knit & Craft! Liu Jo knitwear epitomizes the brand's flair in its use of natural fibers and precious yarns, always focusing on lightness and softness. Pullovers, cardigans, dresses and trousers form a collection of essential, must-have layers, to wear as separates or to pair for extra comfortable total looks.

Key garments at the intersection of daywear and eveningwear, with easy shapes and fabulous bespoke detailing, from printed t-shirts to embellished tops. Jewel applications coexist with precious embroidery, all-over glitter, subtle pleats and cut-out details, as each item stands out as a statement of style and personality, for leisure time outfits, for special events, for the party season.

Loved, wanted and always at the top of our wish list. From generous contours to mini versions, from smooth textures to quilted motifs, from office tote bags to sophisticated clutches. Season after season, Liu Jo bags capture modernity and the latest fashion trends unveiling durable materials, catchy details and striking shades that turn each shape into an authentic must-have.

The Liu Jo Beachwear Collection follows every new experience and journey, infusing a high dose of glamour and charm to your moments of relaxations, your weekends away and your happy escapes to the trendiest beaches and islands. The line-up includes bikinis, one-piece swimsuits, sarongs and matching accessories for every season and every destination, from poolside cocktails to luxurious spa breaks and the bluest seas and oceans.

The jacket is a wardrobe staple and an essential passe-partout with a stylish and transversal soul: smart for suiting, perfect over jeans, streetstyle with sweatpants. From sartorial inspirations to masculine flair, to biker and bon-ton renditions, the season's jackets and blazers explore bold monochromes, exclusive features and classic motifs reinvented with a hyper-modern twist.

Intimate, delicate, precious and passionate. Designed for all women, the Liu Jo Lingerie & Loungewear Collection embodies a timeless sense of seduction and comfort, every day and in every context, from the pleasure of your private moments to the lace caress under an airy blouse. Babydolls, tulle bralettes, embroidered, printed and shiny bodysuits exude a unique balance between instinct and vanity, where feminine allure is slowly revealed as the purest emotion.

The looks are cool and colorful, the mood is always upbeat. The Liu Jo Under-16 Collections are conceived to adapt to every adventure and appointment of the junior universe, embodying a perfect combination of style and comfort, from hours spent at school to games and explorations in the great outdoors. For the newest members of the family, for little fashionistas, for super-glam teenagers and for all boys who never give up on their creative side.