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Main Collections

Main Collections

Main Collections

Main Collections

Glamour, creativity and passion come together in the Liu Jo aesthetic vision, featuring unique silhouettes and details that portray the evolving spirit of an Italian, cosmopolitan and contemporary brand: a comprehensive and versatile universe that explores the many expressions of fashion style & lifestyle, from ready-to-wear to timepieces, from accessories to perfumes. With an unmistakable vision that always reflects the brand’s DNA, looking to the future through the continuous mix of heritage and progress, quality and identity.

Jackets

The jacket is a wardrobe staple and an essential passe-partout with a stylish and transversal soul: smart for suiting, perfect over jeans, streetstyle with sweatpants. From sartorial inspirations to masculine flair, to biker and bon-ton renditions, the season's jackets and blazers explore bold monochromes, exclusive features and classic motifs reinvented with a hyper-modern twist.

Denim

An iconic category that merges femininity and comfort with a primary promise of effortless everyday style. An iconic collection that ranges from the much-loved skinny jeans to the latest on-trend fits, carefully considering every cut, every texture and every wash. The collection's must-haves also include the Better Denim designs driven by the dialogue between fashion and sustainability.

Knitwear

Knit & Craft! Liu Jo knitwear epitomizes the brand's flair in its use of natural fibers and precious yarns, always focusing on lightness and softness. Pullovers, cardigans, dresses and trousers form a collection of essential, must-have layers, to wear as separates or to pair for extra comfortable total looks.

Bags
Loved, wanted and always at the top of our wish list. From generous contours to mini versions, from smooth textures to quilted motifs, from office tote bags to sophisticated clutches. Season after season, Liu Jo bags capture modernity and the latest fashion trends unveiling durable materials, catchy details and striking shades that turn each shape into an authentic must-have.

T-shirt & Top

Key garments at the intersection of daywear and eveningwear, with easy shapes and fabulous bespoke detailing, from printed t-shirts to embellished tops. Jewel applications coexist with precious embroidery, all-over glitter, subtle pleats and cut-out details, as each item stands out as a statement of style and personality, for leisure time outfits, for special events, for the party season.

Beachwear

The Liu Jo Beachwear Collection follows every new experience and journey, infusing a high dose of glamour and charm to your moments of relaxations, your weekends away and your happy escapes to the trendiest beaches and islands. The line-up includes bikinis, one-piece swimsuits, sarongs and matching accessories for every season and every destination, from poolside cocktails to luxurious spa breaks and the bluest seas and oceans.

Loungewear

Intimate, delicate, precious and passionate. Designed for all women, the Liu Jo Lingerie & Loungewear Collection embodies a timeless sense of seduction and comfort, every day and in every context, from the pleasure of your private moments to the lace caress under an airy blouse. Babydolls, tulle bralettes, embroidered, printed and shiny bodysuits exude a unique balance between instinct and vanity, where feminine allure is slowly revealed as the purest emotion.

Man
Kids
The looks are cool and colorful, the mood is always upbeat. The Liu Jo Under-16 Collections are conceived to adapt to every adventure and appointment of the junior universe, embodying a perfect combination of style and comfort, from hours spent at school to games and explorations in the great outdoors. For the newest members of the family, for little fashionistas, for super-glam teenagers and for all boys who never give up on their creative side.