Retail Evolution

From its origins in one of the districts of excellence of Italian knitwear, to the inauguration of iconic stores and corners that recount the Liu Jo DNA to the world. Year after year, the brand has written the chapters of a story of its own evolution, in its retail dimension that are the most authentic.

Worldwide Tales

Liu Jo has 283 own-brand boutiques and an e-commerce site available in 45 countries, making for a widespread, multi-faceted distribution network. The brand’s direct-to-consumer business is fed through franchises. A business that has found its vocation in omnichannel retail, Liu Jo knows how to interpret evolving consumer habits, redefining the shopping experience for its customers and improving the interaction between online and offline channels so as to strengthen trust and loyalty within the brand’s community. Among the numerous services available at Liu Jo stores in Europe, and in Italy in particular, there is the “buy from store” service, which allows customers to buy products online when visiting one of our boutiques; “reserve in store” allows customers to reserve an item online and then try it on in store; “click and collect” involves buying an item online and collecting it in the chosen Liu Jo store; and the “back in store” service means customers will receive an alert when the item they want has become available again in the boutique.

Liu Jo’s network of own-brand boutiques includes 91 stores under direct management in locations such as Milan, Rome, Zurich, Berlin, Paris, Madrid, Barcelona and Dubai, among others. The brand also manages its boutiques located in some of the most famous department stores in the world, such as El Corte Inglés in Spain, El Palacio de Hierro in Mexico, Kadewe in Berlin, Oberpollinger in Munich, Breuninger in Stuttgart and De Bijenkorf in the Netherlands. In addition to its own boutiques, Liu Jo also has a network of around 5,000 retailers, including multi-brand and online stores.