Love the Planet
Liu Jo's corporate vision, expressed in the #BetterTogether manifesto, embraces and enhances the theme of sustainability by promoting a more aware approach to fashion.
Because there's no more time, because this is the time to act!
This gave rise to RECYCLE YOUR DENIM, a circular economy project based on community awareness and the need to promote concrete gestures that can help reduce the impact of fashion.
An emblem of Liu Jo’s values and style, denim reveals its timeless versatility thanks to the initiative carried out by the brand season after season. RECYCLE YOUR DENIM is a call to action to commit to responsible consumption, a collective project that transforms the collection of pre-loved garments into a common action towards change. It is a precious opportunity to give a second life to any denim that has been forgotten in our wardrobes, so that it may be the protagonist of a new journey, focused on reuse and the creation of shared value. Because every little gesture can make a big difference!
You too can contribute. Participating is simple:
Step 1
Choose up to 5 pairs of pre-loved denim jeans. Bring them to the Liu Jo stores participating in the initiative. They can be any brand, but must be in good condition. What matters is the action. *Discover the stores participating in the initiative.
Discover now
Step 2
Register with the Liu Jo community and actively participate in the change. Let your voice be heard. Together it's easier, more effective and faster.
Subscribe
Step 3
Get 20% off for every piece of denim you bring into store, which is valid for 6 months, online or in store, on all Liu Jo Better products. Not just jeans, but also dresses, T-shirts, bags and accessories.
