WHAT’S YOUR J FACTOR?

Passion, glamour and self-confidence. Every woman has her own J Factor - something beautiful which renders her unique, revealing a multifaceted universe of values and emotions; an inimitable trait that guides her choices, even in terms of her look. Want to know what your J Factor is? Discover it here and choose the must-haves that best represent you.

STYLE

Style and creativity are your watchwords. For you, beauty lies in small things, in experiencing each day to the max - and looking to the future with positivity. Because the best look is the one you have yet to wear. Cropped denim, special details such as jewel buttons and white boots stand out as the brightest touches on memorable outfits.

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PASSION

Passion, first and foremost: it’s what you display with pride, and what makes you amazing. You love focusing on the essentials which make the difference. For example? Denim which stands out from the rest, like Liu Jo Better Denim, which represents you; combining an impeccable fit and sustainability thanks to its eco-friendly features. The perfect look would be wearing it with a revamped white tee and your best smile.

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BEAUTY

Beauty? It lies within you, like a light ready to brighten up your surroundings: you find it in others and gracefully bring it to your day-to-day actions. Because you believe that feeling comfortable means showing up as your most authentic self, giving space to everyone’s infinite facets. Colour and magnetic accessories are among your must-haves when it comes to style: you like to play with impactful bags and irreverent prints, which bring your own nuances to every moment.

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SELF-CONFIDENCE

You like being the star of your own day, of your own story. You are confident, aware of your strengths and you have only one mission: expressing yourself and all of your overwhelming energy. That’s why you love singing, dancing and living each day as if it were unique. You like versatile garments but with an extra twist; like the light denim total look that toys with volumes and jewel embroidery: perfect for accompanying you from work calls to unforgettable evenings.

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GLAMOUR

Shine baby shine. If you could choose a motto for yourself, it would be this. You love to shine, literally, in everything you do - even in your looks, with jaw-dropping choices that make your outfits shine. Always on-trend, you can’t miss out on a pair of flared denim jeans with palazzo fit, as well as details that highlight your personality - such as bright accessories and jewellery that shines with you.

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JOY

Adventure? Yes, please! Leaving on the discovery of unexpected places and facing new opportunities is a continuous challenge for you, something which matches your desire for freedom. To share with the people you love, for whom you are an inspiration. Whether during a dip in the sea or a run out in the open air, your style needs no introduction: for you, the perfect choice is a classic total denim look - strictly indigo blue.

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EXPRESSION

There are no masks for you, and the only filters are Instagram ones: you are authentic, true and always direct. You believe that emotions need to be experienced and that you need to show yourself for who you really are, without pretence. That’s why you choose a few character-packed pieces for your looks, making yourself stand out in the name of authenticity. You can’t miss out on ultra-feminine sandals or a military shirt with an oversized fit. Chic and magnetic: just like you.

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OPTIMISM

The world is a stage for your optimism, a universe full of opportunities just waiting to be seized. You know how to read the positive side in every situation, and this is why others recognize you as a leader, able to support and sustain them in every moment. Instead of flashy clothes, you prefer accessories that can stand out, which highlight your face with style. Like a pair of eye-catching glasses or sunglasses.

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