1. Owner of the Programme

Liu Jo S.p.A., duly organised and existing in Italy, Viale J.A. Fleming 17, 41012 Carpi (MO), Register of Companies, Social-Security and VAT Registration no. 02322360369, Paid-up capital 5,000,000.00, managed and coordinated by “MIA S.R.L.”, duly organised and existing in Milan, Via Riccardo Pitteri n. 10, SocialSecurity number 03539030365 (hereinafter referred to as “Liu Jo”).

2. Length

The expiration of the “Liu Jo Glam Club” (hereinafter referred to as the “Liu Jo Glam Club” or “the Programme”), initially lasting from 15/11/2021 (when posted on the website) to 15/11/2023, will be postponed to 15/02/2024. The Programme will end by such deadline, unless it is terminated earlier with cause, as reported by the Owner on the website at www.liujo.com. These Rules shall apply to the “Liu Jo Glam Club” Programme and, by joining the Programme, the Liu Jo customer shall accept such Rules. Any special condition applicable to some countries or regions shall be promptly posted on the local area of the website at www.liujo.com.

3. Scope

The Programme shall be operated in the following countries, in which the participating Liu Jo stores are located: Belgium, Luxembourg, France, Germany, Italy, Portugal, Spain, Switzerland as well as in the countries listed on the website, at www.liujo.com, as ecommerce destinations. See the Attachment for an accurate list of the Liu Jo stores that will join the Liu Jo Glam Club Programme. Only online buyers whose Mailing Countries are Italy/France/Germany/Spain/Belgium/Luxembourg/Portugal/Switzerland can take part in the Programme. Buyers whose Mailing Countries are outside of the perimeter of the above Programme who log in and shop in a store included in the perimeter may enjoy the benefits and rewards of the Programme online only, at www.liujo.com, once back in their countries.

4. How to join the Program

The “Liu Jo Glam Club” Program is free and open to customers recorded in Liu Jo’s database. Customers who join the Program shall give their consent to receive marketing messages, unless it has already been recorded in Liu Jo’s database. The Program is open to people aged 18 or older. Customers who wish to become members of the Liu Jo Glam Club must register, and their membership is based on the spending level they have reached since 16/11/2020. Subscribers shall provide their valid and truthful personal data to join the Liu Jo Glam Club Program. Liu Jo will not check the information provided by Subscribers for truthfulness or accuracy and shall not be held liable in that respect. However, should any doubt arise about one or more suspicious accounts, Liu Jo may remove such Subscribers from the Program.

5. Purpose of the Program

The “Liu Jo Glam Club” Program is a tool to spread awareness of the Liu Jo world and its products. Subscribers will have early, exclusive access to information about the Liu Jo world, such as promotions and previews of new items and collections in each Territory as well as, on specific terms and conditions, to Subscriber-only customised gifts and special deals and take part in local events organised by Liu Jo. To join the Program or receive any gift and/or other benefits under the “Liu Jo Glam Club” Program, in the 12 months prior to the Program the Subscriber must have spent at least: - AMBASSADOR: customers whose spending level > 5000 € since 16/11/2020; - ADDICTED: customers who have spent at least 2,500€ to 4,999€ since 16/11/2020; - LOVER: customers who have spent at least 1,200€ to 2,499€ since 16/11/2020; - FAN: customers who have spent at least 500€ to 1,199€ since 16/11/2020; - BEGINNER: customers who have spent at least 1€ to 499€ since 16/11/2020. On the day the Program is launched (15/11/2021), the members’ status (Ambassador, Addicted, Lover, Fan, Beginner) depends on the spending level they have reached from 16 November 2020 to 15 November 2021. Customers who were Ambassadors as of 15/11/2021 will retain such status until 14/02/2024, as the expiration of the Program has been postponed. Customers with a Beginner/Fan/Lover/Addicted status until 31/12/2023, based on the spending level they have reached, may choose to «raise» their status but cannot move down. As from 01/01/2024, their status will be “frozen”. No cards or any other physical medium will be issued for membership of the Program, and no such card will be required to enjoy the benefits of the Program. On 31/12/2023, the customers’ status and rewards, benefits and gifts, will be reset. The Liu Jo Glam Club does not define a prize scheme, according to Presidential Decree no. 430 dated 26 October 2001, and relevant provisions. The Liu Jo Glam Club does not define a prize scheme, according to Presidential Decree no. 430 dated 26 October 2001, and relevant provisions.

6. Type of benefits

The gifts and the instructions to receive them shall be notified to the contact details provided by the Subscriber when joining in and may include, but not be limited to: - Previews of the collections (access to limited-edition capsule collections); - Members-only pre-sales; - Promotional codes to be spent later on; - Exclusive privileges; - Special services (tailoring, free delivery from the store, customised denim); - Customised gifts; - Invitations to exclusive events. Liu Jo may update, change or complete the list of gifts, and shall post the updated list in the Programme section of the website at https://www.liujo.com/it/liu-jo-glam-club/liujoglamclub.html. Birthday gifts will not be automatically given, as they will depend on availability. Except in countries that operate their local programs, the Program will be based on the surprise&delight principle, so the benefits will not necessarily be linked to the Subscriber’s behaviour or status.

6.1 Gifts

Subscribers may receive exclusive gifts on specific holidays or on their birthday, on the date of birth they have entered in the registration form or as updated later.

6.2 Exclusive promotions

Subscribers may receive special sales promotions, such as discounts on prices, shopping vouchers, permanent discounts, until 31/12/2023, special terms on the purchase of specific sets or combinations of products. Every time Liu Jo launches a promotion as part of the Liu Jo Glam Club Program, all over the Territory or in the country which the Subscriber registered as her address, the Subscriber will receive all the details – such as length, special terms, deals and participating stores. Such message shall be sent to Subscribers to the email addresses they have provided and/or by text. In addition, commercial/promotional messages shall be sent to Subscribers as newsletters and/or texts, if they have given their consent to receive marketing messages. in addition, such information will be posted in the “Liu Jo Glam Club” Program section of the website at https://www.liujo.com/it/liu-jo-glam-club/liujoglamclub.html.

6.3 Invitations to exclusive events

Liu Jo may organise 1-to-1 events for specific customers or promotional events in their stores, such as invitations to presentations of new collections or events with guests (stylists, image consultants, etc..) or sponsored events, such as collaborations with artists, companies and partners. Such events shall be held in compliance with the applicable local regulations and depending on the availability of the local store. Every time a Subscribers-only event is organised, the Subscriber will receive all the details, such as the venue and the type of event. Subscribers may confirm their participation in the event on the terms and conditions laid down by the participating Liu Jo store; in any case, any participation in the event shall depend on the availability and size of the store, as well as on the applicable local laws.

6.4 LIU JO LOVES YOU messages

The “Liu Jo loves you” messages (vouchers) are sent to customers so that they can enjoy their rewards, and therefore they are not marketing messages. If the Subscriber withdraws her consent to receive the marketing messages, then she will still receive the “Liu Jo loves you” emails. If the Subscriber no longer wants to receive messages about her rewards, she must go to a “Liu Jo Glam Club” store or send an email to dpo@liujo.it, asking to withdraw her consent to receive the marketing messages.

7. Consultation of the Rules

These Rules may be consulted by Subscribers: a. On the website, at https://www.liujo.com/it/liu-jo-glam-club/liujoglamclub.html; b. In a Liu Jo store.

8. Privacy policy

The Subscribers’ personal data shall be used by Liu Jo, as the Data Controller, in accordance with EU Regulation 2016/679 as amended, even by means of electronic media, for the purposes of the Programme. Copy of the Privacy Policy is available on the website at www.liujo.com.

9. Withdrawal from the Program

Subscribers may withdraw from the Liu Jo Glam Club Program at any time, by simply: • Contacting the Liu Jo CRM department by telephone or by email (dpo@liujo.it); • Sending an email to dpo@liujo.it, saying they want to leave the Program. Liu Jo may remove a Subscriber from the Liu Jo Glam Club Program with immediate effect, with cause, serving written notice of such removal and stating the reasons. Causes for removal may include fraudulent or improper use of the “Liu Jo Glam Club” Program (e.g. sharing false details or information) or other breaches of the Rules or of the applicable laws. As a consequence of such termination, the Subscriber will lose the benefits associated with her participation in the “Liu Jo Glam Club” Program (invitations to exclusive Subscriber-only events, gifts).

10. Changes in the Rules

Liu Jo may change or supplement these Rules, making sure no such change may affect the Subscribers’ rights. Any change shall be notified to Subscribers in a specific email and posted in the Rules section and in the Liu Jo Glam Club Program section of the website at www.liujo.com. Subscribers who do not accept such changes may withdraw from the Program, in compliance with art. 9 above.

11. Suspension or early termination of the Program

Liu Jo may suspend or end the “Liu Jo Glam Club” Program before the deadline mentioned in article 2 with cause. Early termination or suspension (and the consequences thereof) shall be notified to Subscribers at least 20 days before such suspension, without delay and no later than the day before the enforcement of such suspension. Liu Jo may notify such suspension on the website at www.liujo.com, in the participating Liu Jo stores or through other notices associated with the Program.

12. Liability

o Party will be liable for any breach that may have been committed by any third party, by the other Party or by a force majeure circumstance. Liu Jo cannot guarantee that the operations of the Program that take place online will never be interrupted or will always be free from error. Liu Jo will not be liable for any event that may be due to a force majeure circumstance, a failure or a technical problem of the hardware, the software or the Internet and which might result in the suspension or termination of all or part of the Program. Liu Jo will not be liable for any direct or consequential damage that may result from any access to or use of the Program or of any information therein contained, regardless of their nature.

13. Contact details

For questions or complaints about the Program, Subscribers may consult the “Liu Jo Glam Club” Program section of the website at https://www.liujo.com/it/liu-jo-glam-club/liujoglamclub.html or contact the Customer Service at customerservice@liujo.com.

14. Applicable Law and Place of jurisdiction

All the rights and duties laid down by these Rules shall be governed by and construed in accordance with the laws of the Republic of Italy. Any controversy that may arise out of or in connection with these Rules, their construction, effectiveness or termination, and generally the participation in the “Liu Jo Glam Club” Program, shall be settled by the Courts of the country in which the Subscriber lives.