Liu Jo Better Denim
Liu Jo Better Denim is a sustainability project that stems from an ethical code of environmental protection. A social commitment, with the brand as spokesman, becoming the face of increasingly green, aware thought. The result is a special denim selection, created in collaboration with leading partners in the eco-fashion sector. TENCEL®, Lyocell® and organic cotton are just some of the environmentally friendly fabrics that stand out among iconic Liu Jo jeans, using a sustainable fashion concept: from the fabric to the label, from washing to production techniques. The final touch? The label, made of pure cotton cellulose paper, lawn seeds and paper from recycled jeans, to be planted in the ground so that new life can spring from denim.