#BAGFRIENDSFOREVER: A SPECIAL BAG, TWO INSEPARABLE FRIENDS

Being best friends means a lot: sharing laughter, emotions, passions and - yes - even the same bag. Liu Jo plays with this female complicity to present its new It Bag with #BagFriendsForever, an ultra-glamorous concept that reveals the brand's new must-have accessory. A handwritten note, an exclusive gift box for a special friend and the perfect Christmas gift, the Liu Jo bag, are the ingredients of videos featuring digital icons such as Giulia De Lellis, together with her sister, Veronica, as well as the young duo of Elisa Maino and Ambra Cotti, accompanied by innovative content with Veronica Ferraro and Chiara Biasi, Mariasole Pollio and Emma Muscat, Nilufar Addati and Greta Ragusa.

Embossed logos

A style statement for the most daring

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Glam constellations

A bundle of charm to carry with you everywhere you go

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Fashion town

A dedication to all globetrotters

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MAKE YOUR IT BAG UNIQUE

The big news from this year on: customizing the It Bag with your initials. A unique detail that will make the bag even more yours.

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