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Social Media Manager

  • Località: Carpi, Italy
  • Divisione: Sales & Marketing
  • Data di pubblicazione: 20/11/2019

In the Liu Jo Marketing and Communication Department, and expressly in the Social Media Office, the Social Media Manager will be responsible for developing, implementing, tracking, and optimizing the Social marketing campaigns in the Liu Jo Global Social Media channels; She/he will be also responsible for setting strategy and managing execution.

The role is highly creative and innovative, requiring an international mindset and a strong customer centric approach, with accountability for driving key business objectives through the development of media and content strategies around owned, earned, and paid media.

 

 

Main activities:

  • Management of relationships with key social media partners and social media agencies to ensure activities are running smoothly
  • Create and manage initiatives to drive traffic, acquisition, brand sentiment, consumer engagement and reach
  • Ideate and develop strategic digital partnerships that can drive business, support marketing content and create new business opportunities
  • Provide thorough and thoughtful reports, focusing on creative and commercial insights, performance analysis, competitive benchmarking and social listening
  • Provide strategic support and partnership with Retail, E-Shop, CRM and Marketing teams
  • Identify and develop Influencer Marketing opportunities
  • Provide ongoing key consumer, industry and brand insights and trends to inform digital marketing strategy

Si richiede:

  • Education in a Business School or University
  • 5+ years of experience in a similar position
  • Organizational skills
  • Curiosity and enthusiasm
  • Excellent communication – verbal and written
  • Interest in fashion
  • Excellent level in English, Excel and PowerPoint
  • Comfortable and adaptive to a fast-paced, changing environment
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