Sustainable materials from controlled supply chains, natural colours, patented washes to reduce the environmental impact to a minimum: the indigo canvas is going eco thanks to the Better Denim line that places this new awareness at the centre of our attention. The trends of our time are all new comfortable and glam models with a green feel, perfect for daily wear and special occasions: from the skinny Amazing Fit to the Bottom up flare, right up until the boyfriend jeans embellished with gemstones. Loving your planet includes your favourite pair of jeans.