Liu Jo Better Denim

Liu Jo’s challenge for a more sustainable future is encapsulated in the claim “Less impact, same style”: glamour and femininity can be translated into love and respect for the environment – today more than ever.

Starting last season, Liu Jo has chosen to embark on a green path which has found its greatest expression in Liu Jo Better Denim, a unique eco-sustainable denim capsule designed to minimize water, energy and chemical wastage during production. This project is evolving for SS20, with a new chapter that once again focuses on respect for the planet: a broader offering of fits, new eco-friendly details and garments designed for a total-sustainable look which maintains its style.

Better Denim Better Denim

A better future

A pristine location is the setting for an invitation: to slow down, listen to the gentle sounds of water and allow yourself to be intoxicated by the scent of flowers. A multisensory immersion which helps rediscover nature and the value of every single action. Because everyone can act responsibly and make a difference, and together we can build a future in harmony with the planet: #BetterTogether.
Better Denim Better Denim
Better Denim Better Denim
Better Denim The rear label is made from scraps of apple peel. The denim fabric is made with sustainable materials.
The rear label is made from scraps of apple peel. The denim fabric is made with sustainable materials.
Better Denim
Better Denim The buttons and zip are made of natural aluminium alloy. The stitching comes from cellulose tencel fibres dyed with eco-sustainable dyes.
The buttons and zip are made of natural aluminium alloy. The stitching comes from cellulose tencel fibres dyed with eco-sustainable dyes.
Better Denim
Better Denim Better Denim
Better Denim Better Denim
Better Denim The rear label is made from scraps of apple peel. The denim fabric is made with sustainable materials.
The rear label is made from scraps of apple peel. The denim fabric is made with sustainable materials.
Better Denim
Better Denim The buttons and zip are made of natural aluminium alloy. The stitching comes from cellulose tencel fibres dyed with eco-sustainable dyes.
The buttons and zip are made of natural aluminium alloy. The stitching comes from cellulose tencel fibres dyed with eco-sustainable dyes.
Better Denim